Car Magnets, Refrigerator Magnets and much more
Pennants, Spirit Rags, Foam Finger and much more
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Create great products, help our customers achieve success, build a dynamic successful
company while supporting society and the environment.
-SteelBerry Mission Statement

In 1975 Dave Cooper started a small business to meet a demand for products in his local
athletic market. With his own kids heavily involved in sports he knew what products
organizations needed but had trouble finding and obtaining at fair prices. Most of the items
Dave produced in those early days were used as souvenirs at events or as awards at
competitions, tournaments and championships. One of the most popular items was custom
lapel pins. Teams from all over bought pins from Dave to use for trading with other teams
when travelling to tournaments near and afar.

As the business has grown we have increased our product selection and services in order
to move into new markets. To better serve each market new divisions have been created to
better focus on customers needs and provide top quality service. Although each division
markets separately they help one another by sharing ideas and resources. This sense of
community enables us to perpetuate Dave's original business ethic which is to
"treat people
the way you want to be treated".

Today you will find Dave's son Jeff at the helm of SteelBerry. With Jeff's background as a
professional hockey player he is a big believer in working as a team. Whether it is an
employee, supplier or customer, he feels that an approach that does right by everyone
ultimately brings success.

At Steelberry we recognize that our products and business practices have an impact on the
environment and society. Our ongoing goal is to make sure that impact is positive. As we
help our customer invest in their employees, we invest in our future through the following
programs:

  • GIVING BACK: Steelberry donates 5% of our pre-tax profits to social and
    environmental causes

  • AT HOME: We use recycled and chlorine free paper whenever possible and
    encourage our customer to e-mail orders to avoid faxing or mailing.

  • OUTSIDE THE OFFICE: Each time any of us flies we purchase carbon credits to offset
    the negative environmental impact of our trip. You can do the same, just go to the
    "Cool Your Jets!" button on the Ben & Jerry's website at http://www.benjerrys.com

Staying true to our values has helped us create a company we are proud of. We look forward
to working with you today, tomorrow and far into the future.